Things feel different now ...
There was a time when you felt like you knew exactly who you were, what you were doing, and what was next.
Your roles gave you direction.
Your work gave your days structure.
Your relationships gave them meaning.
And for many years, that's where your purpose lived.
But along the way, things shifted, quieted — and parts of your life changed more than you could have imagined.
Now there's more space. More time. And fewer expectations.
And with that space come questions ...
Who am I now?
What am I meant to do?
Is this all there is?
You may not ask them out loud but you can't ignore them. And you feel them as you wonder where meaning is supposed to come from now.
That doesn't mean you've lost purpose.
It means your definition of it that once guided you, no longer fits.
And that can feel unsettling.
Not because something is wrong — but because the life that once defined you doesn't answer the questions you’re now asking.
You've always been able to figure things out on your own. But this feels different.
It's not a problem to solve.
It's not something to fix.
It's something to see clearly, so you can understand yourself and your life in ways you never have before.
What You Need Now is
Clarity
Not quick answers. Not reinvention.
Not another strategy to fix yourself.
The kind of clarity that helps you
see yourself and your life
without confusion or criticism.
Helps you see the difference
between the roles you've lived
and the woman you are now.
Helps you understand that you have
a deeper purpose than who you've
been and what you've done for others.
Helps you see how your life
has been shaping your purpose
with every moment and experience.
Then as things become clearer
and your understanding deepens,
your life begins to make sense again —
with more awareness and appreciation.
Purpose no longer feels lost or distant.
Instead it feels ...
Attainable. Personal. Familiar.
Not something to chase or create — but
something you can consciously live.
Where Clarity Comes From
Real clarity doesn't come from more information or happen by accident. It comes from taking the time to look within you and at your life in a thoughtful, intentional way.
That's why Purposely You is built around five core pillars.
Each one guides you through a different dimension of who you are and how you've lived your life — so nothing important is overlooked and you're not left guessing.
Together, they create a simple process that helps you understand who you are now, how your life experiences have shaped you, and what this stage of life is inviting you to.
The 5 Purpose Pillars
Created exclusively for women in midlife to meet you where you are and help you recognize the elements that shape your identity, direction, and sense of purpose.
PILLAR 1: Your Motivation Patterns
This pillar reveals what truly drives and fulfills you now—not what used to motivate you and not what you've been conditioned to prioritize. When you understand your Motivation Patterns, confusion begins to lift because your decisions finally align with what gives your life meaning.
PILLAR 2: Your Gifts Persona
Your gifts aren't about what you do—they're about how you naturally show up. This pillar uncovers the unique way you're designed to influence, guide, support, or lead—often without realizing it—and why certain roles have always felt natural to you.
PILLAR 3: Your Talents Profile
Over the decades of life, you've gained and practiced real skills, strengths, and capabilities. This pillar helps you recognize what you've intentionally developed and how you're now equipped you to express your purpose in practical, meaningful ways.
PILLAR 4: Your Passion Pathway
Your passions aren't random. They point toward where you're meant to make a difference. This pillar clarifies who or what powerfully stirs your heart and how your purpose wants to be expressed through contribution, service, or influence in this season — not everywhere, but where it matters most to you and in your own way.
PILLAR 5: Your Personal Parable
Every woman has a story because every woman has a life. Your unique story holds value and wisdom. This pillar reframes your defining life experiences — the joyful, the difficult, and the meaningful — so you can see how they've shaped you and who you're uniquely meant to serve.
Your life already holds the answers.
The 5 Purpose Pillars help you see them —
simply, clearly, and in the right order.
BEGIN PURPOSELY YOU
Created by a Midlife Woman ... for Midlife Women
Purposely You was designed from lived experience, built with extensive research, and strengthened through nearly a decade of coaching women.
What's Inside Purposely You
A personalized guided experience designed to help you understand yourself and your life in a more profound and connected way — one step at a time and at your own pace.
Every step is intentional. Nothing is generic. And it's all about YOU.
And everything works together to offer illuminating clarity, individualized insights, and reveal deeper purpose that’s as unique as you are.
The program includes:
☑️ 9 Guided Video Lessons
Step-by-step lessons that walk you through the core elements of Purposely You and The 5 Purpose Pillars — helping you understand yourself clearly and apply what you discover in practical ways.
☑️ The Motivation Breakthrough Quiz
A digital tool that reveals what drives and fulfills you the most in this season of life—so your decisions begin to feel aligned instead of forced.
☑️ Discovery Tools & Reflection Worksheets
Simple, meaningful exercises that help you pause, reflect, and connect the dots of your life in ways you may never have before.
☑️ Purpose Statement Method
A clear process for articulating what feels true for you now—becoming a personal compass for clarity, direction, and decision-making.
☑️ Purpose Plan Framework
A personalized approach for turning insight into realistic, aligned action—without pressure, overwhelm, or starting over.
☑️ The Purposely You Formula
A simple and innovative equation for living your purpose from the inside out, so clarity isn’t something you visit once—but something you return to daily.
☑️ Clarity Session
A private, 60-minute conversation with Deborah to help you integrate and apply what you discover. This one-time session is scheduled at the end of the online program.
This isn't about learning more information.
It's about finally understanding yourself
and your life in a whole new way.
You're Invited to Begin ...
Because Clarity Changes Everything
Purposely You is a personalized and guided experience designed specifically for women in midlife, to help you discover the woman you've become and the deeper purpose your life has been preparing you to live—now and in the years ahead.
Your Investment:
$497
When you enroll, you'll receive immediate access to the full Purposely You program, along with instructions to schedule your private Clarity Call with Deborah.
Also available:
For women who would like on-going support through the program or continued guidance after completion, private coaching and mentorship sessions are available for an additional investment after enrollment.
Purposely You
It's not just another course or program.
It's an experience that helps you see yourself
and your life with new understanding.
And from that clarity,
everything begins to fall into place.
BEGIN PURPOSELY YOU
What women are saying about Purposely You and working with
Gioconda S.
"This program is a one-stop shop for all purpose seekers. It was truly eye-opening and transformative.”
Aurora B.
"This program has been life changing in ways I never thought possible. It's given me tools to create the life I've always wanted."
Stephanie G.
"This program has provided an opportunity to further explore my potential as a woman in midlife."
Dawnielle H.
"Deborah's program helped me take my life back. I can honestly say I've never been happier in the present and excited for my future.”
Connie B.
"You are never too old to learn new strategies that will help you. I am grateful for the way Deborah's program has changed my life!”
Anne M.
"I found Deborah when I was entering midlife, becoming an empty-nester, and looking at a blank canvas for my future which was terrifying me. Working with her has made me once again excited to jump out of bed in the morning, looking towards the future with great anticipation and confidence.”
Hello, I'm Deborah ...
I created Purposely You because I was you.
I know what it feels like to reach midlife and quietly realize you no longer know who you are or what gives your life a sense of purpose. For years, I defined myself by the roles I carried, the responsibilities I fulfilled, and the expectations I met. I was capable. Committed. Successful.
But when life shifted and things became quieter, I found myself with a question I couldn’t answer:
Who am I — beyond what I do for everyone else?
In a therapist’s office, when I was asked that question directly, I realized I didn’t know. I could list my roles, titles, and accomplishments, but I couldn’t describe the woman underneath them.
In tears, I accepted the truth I could no longer ignore. I didn't know who I really was beyond who I had been for everyone else, nor did I know what purpose looked like outside of being needed by others.
That moment changed everything for me.
It wasn't that I had lost my sense of purpose — it was that I had misunderstood it. My deeper purpose had been there all along, woven through my experiences, strengths, and inner knowing — waiting to be uncovered and recognized.
After discovering my deeper purpose, one of the ways I've lived and expressed it has been as a certified life coach and mentor. For nearly a decade, I've been able to share what I've learned with other women, helping them gain clarity, confidence, and direction as they navigate their own life journey.
Purposely You was created as a natural extension of that work, meeting the need that midlife women have to understand themselves at the root and discover what's been hidden beneath who they've been and what they've done for others. So they can live authentic and fulfilled lives through midlife and for years to come.
This work isn’t about reinvention.
It's about reclamation.